Fashion tour hits St David's

11th October 2011

St David’s has announced it is set to host its first ever Autumn/Winter Fashion Tour in association with British Fashion Council.

Between 10th -16th October, a series of events will take place in St David’s and along The Hayes, showcasing the AW11 collections on offer from more than fifty retailers and household brands.

The week-long programme of entertainment will include live, choreographed catwalk shows across two stages, both indoors in St David’s Way and on The Hayes.  Models, featuring looks put together by top industry stylists, will showcase the AW11 collections of clothing retailers including Reiss, Kurt Geiger, John Lewis, GAP, G star and Springfield as well as underwear brands including Leia and Calvin Klein Underwear.

Some of the latest names to arrive at St David’s, including international clothing label, MANGO, and lingerie brand Boux Avenue, will also be offering shoppers an exclusive preview of this season’s must-have items.

For the first time, childrenswear from Mothercare, Pumpkin Patch, Jojo Maman Bébé and Early Learning Centre will also be showcased, as children from Penarth performing arts school, Stagecoach will perform on the runway stage in St David’s Way.

To support the series of live shows across both custom-made catwalks, will be pamper lounges, put in place to showcase the products and services available from beauty brands including Cardiff city centre’s only exclusive Aveda salon, Kamigata. Product pods will also be located across St David’s, giving visitors a sneak peak at some of the best retailer collections for this Autumn/Winter.

In addition, St David’s has teamed up with University of Glamorgan’s fashion department to showcase work from some of the designers of the future.

Steven Madeley, centre director at St David’s, said: “This is by far the largest fashion event that St David’s has to date played host to, involving a larger number of retailers than ever before. We have built on the success of previous Fashion Weekenders, which were attended by visitors from all over Wales and further afield, and have worked to create a week-long programme of celebrations and interactive events.”

Visitors who attend the Fashion Tour will also be given an exclusive St David’s Cheque Book, containing offers including 10% off at Crew Clothing Co, 20% off at Crabtree & Evelyn, 20% off at Ollie & Nic and 10% off at Luke, as well as discounts from Yoo Moo, Spud u Like, Boof and Ed’s Easy Diner. 

Mr Madeley continued: “The Fashion Tour will be an opportunity for shoppers to witness first-hand the incredibly wide range of brands on offer at St David’s. In turn, the Tour will allow us to demonstrate that St David’s remains at the cutting edge of latest fashion and that we are committed to providing our visitors with access to highly sought after retailers and exclusive offers and discounts.”

The live catwalk shows will take place between 11am – 4pm on both Saturday 15th and Sunday 16th October. Each show will last around 30 minutes and will be choreographed by show producer Vicki Jackson, who boasts experience in working with clients including Mercedes Benz and L’Oreal.

For more information on St David’s, visit www.stdavidscardiff.com, search St David’s / Dewi Sant on Facebook or follow StDavidsCardiff on Twitter.

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