St David's announces welcome return of fashion weekender

6th April 2011

St David’s is set to host its first Fashion Weekender of 2011, previewing the must-have Spring/Summer trends from a range of exclusive brands and retailers across the centre.

The event, which will take place on 16th – 17th April, will include a series of catwalk shows during which models, styled by top industry stylists, will showcase the latest fashion collections from stores including G star, Karen Millen, Republic, Monsoon and New Look. 

For the first time brands including Nike, which will be exclusively showcasing its new range, and Peacocks, will be involved in the weekend long event, whilst some of the newest brands to arrive in St David’s, including GAP and Calvin Klein Underwear, will offer shoppers a sneak preview of this season’s must-have items taken from their latest collections.

This year, the Fashion Weekender, will take place on an even bigger scale than last year. Shoppers can enjoy both a custom-made catwalk, complete with choreographed shows and a host of top London runway models on The Hayes, as well as interactive catwalk shows in the Atrium area of St David’s.

The fashion shows in the Atrium will be compered by stylist Patrick Swan, who, with more than 14 years’ experience in the fashion industry working with clients including Madonna, Julia Roberts and Michelle Pfeiffer, will be offering his expert fashion advice for St David’s shoppers.

The Atrium shows will also be interspersed with beauty demonstrations, where shoppers will receive an insight into the key makeup trends for spring/summer 2011 from beauty retailers including John Lewis, Debenhams and Boots. In addition there will be demonstrations from Cardiff city centre’s only exclusive Aveda salon, Kamigata, where experts from the salon will demonstrate how this season’s key hair trends can be made achievable for every one of us.

The fashion shows will take place between 10:30am – 4pm on Saturday and 11:30am – 4pm on Sunday. Each show will last around 30 minutes and will be choreographed by show producer Vicki Jackson, who has worked for clients including L’Oreal, Mercedes Benz and Bed Head.

In addition, shoppers will be given an exclusive Discount Chequebook, with exclusive offers from nearly 40 top brands including the LEGO store, 25% off at Kamigata, 10% off in Peacocks, 20% off at Gourmet Burger Kitchen, 20% off in LK Bennett and 10% off everything in store from Clas Ohlson, plus a free gift with every purchase over £20.

Steven Madeley, centre director of St David’s, said: “The Fashion Weekender proved to be a huge success last year and we have received overwhelming demand from our shoppers for its return. The event will be a chance for us to showcase the range of exclusive brands that we have welcomed to Cardiff and will enable us to demonstrate once again, that St David’s remains at the cutting edge of the latest fashions, with ideas to suit every age, preference and budget. It will also be an opportunity for our shoppers to receive an insight into the latest trends and to benefit from exclusive discounts and offers from retailers and eateries across the centre.”
For more information on St David’s, visit www.stdavidscardiff.com, search St David’s / Dewi Sant on Facebook or follow StDavidsCardiff on Twitter.

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