Free tuition is glittering prize for not so simple minds

6th December 2011

Cardiff University is offering students the chance to win free tuition for life as the prize in a recruitment competition.

The competition, for the ‘Ultimate Scholarship’ is open to any UK or EU student applying to study at Cardiff in 2012. It will involve a series of academically challenging tasks designed to identify the most exceptional student.

Students must undertake a series of tough challenges, which will increase in difficulty, between now and spring 2012. The first series will take place online, while the final will bring the best students to Cardiff University for a live head-to-head challenge. All finalists will also earn a scholarship towards their undergraduate tuition fees.

Clues to where students can find the first challenge will appear on the Cardiff University Thrive website in mid-December. Students can register now to ensure they don’t miss out at www.cardiff.ac.uk/thrive.

With the introduction of higher fees for university tuition this year, the Ultimate Scholarship is worth more than the value of the winner’s undergraduate degree, currently £27,000 for a three year course. Further degrees such as MBA, PhD and Continuing Professional Development courses could push the value above £50,000.

The launch of the Ultimate Scholarship is designed to generate additional excitement around Cardiff University’s 2012 undergraduate recruitment campaign “Thrive”, which focuses on engaging students in new ways via digital and social media. The Ultimate Scholarship competition will be driven from the Thrive microsite, with clues to the first round of challenges appearing there.

Louise Casella, Director of Strategic Development at Cardiff University, commented: “Cardiff University offers a unique student experience, combining leading academic excellence, career opportunities and a fun and affordable lifestyle. The University offers a range of bursaries and scholarships and we see the Ultimate Scholarship as an extension of this.

“The challenge provides a fantastic opportunity to an exceptional student who can demonstrate the qualities which we seek in our applicants and which we nurture in our students. At the same time this initiative will reinforce our position as one of the most sought after universities amongst some of the most talented students in the UK.”

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