Bill Jones
Professor of Welsh History

Cardiff University

Professor Bill Jones is originally from Llandeilo, Carmarthenshire, and gained his first degree and doctorate at University College, Cardiff. He is currently Professor of Welsh History at the School of History, Archaeology and Religion, Cardiff University, Wales, where he teaches modern Welsh and British History, including the history of Cardiff. He has published extensively on the industrial, social and cultural history of modern Wales in the nineteenth and early-twentieth century and on Welsh emigration and Welsh communities overseas. Before commencing teaching at Cardiff University in 1994, for 11 years he was curator of the coalmining collections of the National Museum of Wales, based at the Welsh Industrial and Maritime Museum in Butetown, Cardiff. He is a frequent speaker at historical society events and has made several television documentaries on Welsh historical themes.

Peter Finch
Psychogeographer and Literary Entrepreneur

Peter Finch is a poet, performer, psychogeographer and literary entrepreneur living in Cardiff. He has been a publisher, bookseller, event organiser, literary agent and literary promoter. Until 2011 he was Chief Executive of Literature Wales. He specialises in books about Cardiff including the successful Real Cardiff series (3 vols – published by Seren Books), Edging The Estuary (Seren Books) and his latest work, The Roots Of Rock From Cardiff To Mississippi And Back (Seren). He is currently working on Cardiff A Real City At Last.

Gerwyn Evans
Head of Tourism Development
Welsh Government

Gerwyn graduated from the University of the West of England in Bristol with an honours degree in Business Studies, working as a data analyst within KPMG and Parsons Brinckerhoff following university. In 2001 he returned to Wales and joined the Wales Tourist Board, now Visit Wales, working within the tourism development team over that period. In 2005 he completed an MBA at the University of Wales, specialising in the provision of branded serviced accommodation in Wales.

He has previously managed the EU funded Environment for Growth (E4G) programme and led in the development of the current tourism strategy for Wales, ‘Partnership for Growth’. As Head of Tourism Development his current responsibilities include developing and managing strategic tourism investment programmes, managing the regional engagement structure and leading the tourism sectors policy agenda. Gerwyn is the Senior Responsible Officer for the Tourism Attractor Destination Programme.

Samantha Ellis
Digital Marketing Manager
Visit Cardiff

Samantha joined the Visit Cardiff team in 2015. As Digital Marketing Manager,
Samantha manages content, shapes the Visit Cardiff marketing strategy, delivers
online campaigns and she tweets. A lot.

With a background that spans journalism, social media, blogging and content
marketing, Samantha works with clients, businesses, the public, local bloggers and
more to deliver fresh content and experiences for Visit Cardiff.

Samantha has produced content for media as diverse as Men’s Health magazine,
hospitality marketing, global dating websites, lifestyle blogs and BBC Radio Wales,
where she is a regular Sunday talk show guest. Her efforts at Visit Cardiff helped
bag an fDi Strategy Award last year and propelled @VisitCardiff to be listed as a
Top 20 Most Influential Twitter Accounts for Wales (WalesOnline).

Professor Terry Stevens
Founder and MD
Stevens & Associates

Professor Terry Stevens is the Founder and MD of Stevens & Associates, a multiaward winning, international tourism consultancy based in Swansea. Terry has now worked on strategic destination development in over 50 countries. He has recently undertaken work in New Zealand, Slovenia and Ireland.

Over the past 15 years he has worked on numerous projects in Cardiff and has assisted in the development of the current tourism strategy for the city. He is a regular keynote speaker at global conferences and has recently addressed the UN World Tourism Organisation’s Ministerial Summit in Vietnam and next month will address the Annual Meeting of 900 French Mayors and the World Wellness Convention.

Roger Pride
Managing Partner

Previously Director of Marketing for Wales Tourist Board, Visit Wales, Welsh Government and CEO of Cardiff & Co, Roger has developed and delivered brands focusing on the tourism, economic and regeneration aspects of place. He is one of the few people to have led and implemented brand strategy at national, regional and city levels.

He won numerous national and international awards for his brand campaigns, including Travel and Tourism Campaign of the Year at the Chartered Institute of Marketing CIMTIG Awards on three separate occasions.

Since joining Heavenly Roger he has also created brands for signature place products including Manhattan West, in NYC, Nine Elms Parkside, London, Belfast Waterfront and Belfast Rapid Transit, Central Square, Cardiff and the Great West Way.

Heledd Williams
Head of Tourism
City of Cardiff Council

Heledd Williams brings years of experience and an outstanding reputation of hard work, commitment and enthusiasm built over fifteen years in the tourism and event industry. Heledd has achieved and continues to deliver a variety of marketing and business opportunities to a number of clients and stakeholders.

Heledd has worked in Rome, Sydney and New York City delivering integrated marketing activities and campaigns to clients and has delivered events and workshops across the USA, Asia Pacific, Europe and within the UK.

Heledd has an extensive contact list and continues to achieve huge success through working partnerships and has worked with airline partners, global brands and corporate clients including Virgin Atlantic, Mastercard, Club Car, IMG, British Airways, Moet Chandon, Welsh Government, The PGA of America, European Tour and the BBC. She has delivered on The Ryder Cups in 2006, 2008, 2010 and most recently in 2014.  A St David’s Day dinner for the British Consulate and Welsh Government in New York City, a Welcome to Wales road-show in Washington DC, Chicago, Los Angeles and New York City as well as a partner luncheon for the travel trade in Tokyo and Shanghai as part of a Wales sales mission are just a few of the campaigns and events she’s delivered.

Heledd’s experience and delivery goes across live major sporting events to large international conferences and involves working on business to business as well as business to consumer activities and campaigns.

Heledd Williams currently heads up Tourism at The City of Cardiff Council, working with investors across the public and private sectors to promote Cardiff as an ideal place to live, work, invest, meet, and visit.

From Aberystwyth, Heledd remains committed to her roots and her Welsh heritage.  Heledd is a fluent welsh speaker and an accomplished harpist who also has a passion for shopping, Cardiff City FC and a weakness for buying shoes!

Paul Orders
Chief Executive
City of Cardiff Council

Paul Orders is Chief Executive of the City of Cardiff Council, taking up the post in December 2013. He has responsibility for the officer leadership of 17,000 staff and strategic management of council services in the Capital City of Wales. He is also a director of Millennium Stadium plc.

Previously, he was Chief Executive of Dunedin City Council, in New Zealand, where he led council management and staff through a period of change, focusing on financial management, the delivery and performance of council services, organisational development, and city development.

This followed 13 years working for Cardiff Council in a succession of roles, ending up as Corporate Director with management responsibilities that included economic development, regeneration, planning and transport, parks, leisure, venues, and waste management. Since joining the Council he has contributed to many of the major projects and initiatives that have underpinned Cardiff’s development as a successful European Capital City.

Paul comes from Maesteg and attended Archbishop McGrath Comprehensive School, in Tondu. He is a graduate of the Universities of Cardiff, London and Cambridge, where he obtained a doctorate in history, and is an Honorary Research Fellow at Cardiff University. He is married with three children.