Cardiff, Give Us a Cwtch! - Sephora to open in St David’s Cardiff in Autumn 2025

Wednesday, 14 May 2025

Sephora UK is excited to announce the opening of its first store outside of England, bringing its world-renowned beauty experience to a new city in the UK – Cardiff, Wales. Since the launch of its debut store at London’s Westfield White City, there has been significant consumer demand for expansion beyond across the UK, and this latest announcement marks a major milestone in Sephora’s continued UK growth with its first Welsh location.

Since entering the UK market in 2022, Sephora has rapidly expanded with seven stores nationwide. After the successful launch of two London locations in 2023, the global leader in prestige omni-retail extended its physical footprint into Northern England—and now, into Wales with the brand-new store set to open later this year at Cardiff St David’s Centre.

Customers can already explore Sephora’s carefully curated beauty offerings at locations including Newcastle (Eldon Square), Gateshead (Metrocentre), Manchester (Trafford Centre), Birmingham (Bullring), and Kent (Bluewater), with Liverpool ONE also set to open imminently on 22nd May. Sephora UK locations at Sheffield Meadowhall and Manchester Arndale are slated to open later this summer.

Talking of the expansion into Cardiff, Sephora UK’s MD Sarah Boyd said:

“Opening our first UK store outside of England is a huge milestone for Sephora, and we’re incredibly excited to be coming to Cardiff! The awesome Welsh beauty community have made it loud and clear that they have been waiting for us, and we are very pleased to be able to deliver one of our beautiful flagship stores to them, in St David’s, Dewi Saint. This store is a direct response to the passion and creativity of the Welsh beauty consumer who we are looking forward to getting to know better. We know our customers aren’t just looking for products, they’re seeking inspiration, expertise, and spaces that reflect their individuality and values. This opening marks more than a new store; it’s a celebration of our commitment to creating inclusive experiences with more access to the brands shoppers adore, and the services they need to feel empowered in their beauty journeys in all corners of the UK. We’re so excited to finally bring Sephora to Wales.”

Helen Morgan, Centre Director of St David’s Cardiff, commented:

“Sephora has been a hotly anticipated brand and we’re excited to officially confirm its arrival at St David’s later this year. We know there’s going to be a lot of love for Sephora as it opens its first Welsh store and joins our great line-up of brands, and we can’t wait for opening day. ”

Beauty obsessed consumers will have access to an incredible selection of ‘Only At Sephora’ beauty brands including the likes of Makeup by Mario, Haus Labs by Lady Gaga, Topicals, and most recently joining the lineup includes beloved sensitive skin brand Tower 28 and minimalist beauty brand Merit Beauty that made its exclusive UK retail debut with Sephora this spring. Shoppers can also find some of the market’s most sought-after beauty brands such as Glossier, Rare Beauty, Tatcha, Kayali, and Glow Recipe, as well as explore Sephora’s namesake beauty range, Sephora Collection. Trend-driven and developed with high performance ingredients, Sephora Collection brings a precisely imagined range of hundreds of products, from makeup, skin, and hair care to body and bath sets. With the mission of democratising high-performance beauty and committed to a responsible approach, the Sephora Collection range is easy to use, affordable and accessible to all.

Entering a Sephora store also offers customers access to a range of curated, personalised beauty services. From professional makeovers and advanced skincare treatments to expert brow styling, Sephora delivers an elevated and comprehensive beauty experience with its redeemable services offering. Whether it’s a quick 30 minute touch-up or the full-hour glam, Sephora’s expert Beauty Advisors offer a wide selection of bookable treatments across makeup, skincare, hair, and brows, so shoppers can feel extra special and redeem the value of the service back to take home the products they loved.

In July 2024, Sephora launched its new points-based loyalty program, MY SEPHORA. Inspired by the best features of the US program, MY SEPHORA offers members the opportunity to redeem rewards points for products, enjoy exclusive birthday gifts, and unlock elevated benefits by progressing through three membership tiers. As Sephora’s signature rewards scheme, the program delivers a tiered, points-driven experience with access to exclusive perks, early access to product launches, VIP events, and the ability to trade points for both products and curated experiences.